Introduction

CSR is a buzz word. Corporate Social Responsibility – what does it mean for a company or society? Some claim it looks good in an Annual Report. Others feel one cannot take from society without giving back. Increasing numbers see CSR as an integrating part of a corporate strategy that shoulders long term profitability.

read more

---

International Conference and Launching of Academic Chair for Corporate Social Responsibility
“From Theory to Practice”

On June 30th 2009, the Faculty of Economics of the University of Indonesia (FEUI) and consulting firm PA CSR Ltd will hold an international conference on Corporate Social Responsibility at Auditorium S. Soeria Atmadja, FEUI, at 09.00 hours to launch the Academic Chair program on CSR featuring four distuingished lecturers from both Indonesia and overseas.

read more

---

The PA CSR Academic Chair on Corporate Social Responsibility at The Faculty of Economics at Universitas Indonesia

In 2007 the Indonesian Government passed a law on Limited Liability Corporations which includes a clause formally requiring companies and investors in natural resources to engage in Corporate Social Responsibility (CSR) activities. To date, no implementing regulations have been drafted. However, on 15th April 2009 the Constitutional Court ruled to uphold the mandatory CSR stipulated in the Law No. 40 Year 2007 on Limited Liability Company.

read more

Interview with Rio Praaning Prawira Adiningrat (PA CSR) about Corporate Social Responsibility

The influential magazine The Economist states that companies should focus on complying with laws and pay their taxes, and that they have no role to play in improving the broader society, because the activities are a responsibility of the government. How do you respond to this view?

The Economist is a highly respected magazine but the product cannot be produced and sold well unless it spends time and money on reputation management, advertising, human resources, etc. etc.

read more

---

Article 1: The Business Case for Sustainability

In challenging economic times, a company’s management may be tempted to give a lower priority to sustainability. All efforts are focused on surviving a lower demand in the market and higher costs of financing.

Yet, management in difficult economic circumstances probably requires, more than in other times, creativity and unconventional thinking. It means looking for cost reductions where this was not thought to be possible. It also means finding markets that help the company to differentiate itself from the competition.

Therefore, thinking about the company’s sustainability is more than ‘only’ paying attention to the environmental and social aspects of a company’ operations. Sustainability is an integrated approach to the company’s environmental, social and its economic performance, because the three are inextricably linked to each other. Turning attention away from two of the three aspects to focus only on one aspect is like driving while only looking at the road and ignoring the road signs.

read more